Marketing Growth Strategy Series – Session #3: Building Scalable Marketing Channels

Unlock the secrets to building a marketing plan that attracts and engages customers through the right channels.

​Learn how to align your marketing efforts with customer behavior and business goals, using proven frameworks and real-world examples.

​Discover how to select, test, and optimize channels, effectively allocate your budget, and measure impact, creating a scalable system that reaches customers at the perfect moment.

​Topics We’ll Cover:

• ​The Growth Flywheel Model: Awareness, Engagement, Purchase, Advocacy
• ​How to select the right channels
• ​Create a winning Content Strategy
• ​Measuring Impact & ROI
• ​Testing and Scaling Channels

​Templates:

• ​Marketing Plan Framework – A template for building your marketing plan, including objectives, channels, activations strategies, and metrics

​Session Outcomes:

• ​Design a focused marketing plan that aligns channels with customer behavior
• ​Create a systematic approach to testing and scaling successful channels