Unlock the secrets to building a marketing plan that attracts and engages customers through the right channels.
Learn how to align your marketing efforts with customer behavior and business goals, using proven frameworks and real-world examples.
Discover how to select, test, and optimize channels, effectively allocate your budget, and measure impact, creating a scalable system that reaches customers at the perfect moment.
Topics We’ll Cover:
- The Growth Flywheel Model: Awareness, Engagement, Purchase, Advocacy
- How to select the right channels
- Create a winning Content Strategy
- Measuring Impact & ROI
- Testing and Scaling Channels
Templates:
- Marketing Plan Framework – A template for building your marketing plan, including objectives, channels, activations strategies, and metrics
Session Outcomes:
- Design a focused marketing plan that aligns channels with customer behavior
- Create a systematic approach to testing and scaling successful channels
