Marketing Growth Strategy Series – Session #2: Creating Messages That Convert

Unlock the power of customer insights and strategically position your solution for market success!

​In this workshop, you’ll learn how to craft compelling messages that highlight your unique strengths and speak directly to your ideal customers. Stand out from the competition and drive growth by effectively communicating what makes your solution the best choice.

​Topics We’ll Cover:

• ​Defining your Market Positioning
• ​Creating messages that resonate
• ​Testing and Iterating Messages
• ​Adapting Messages Across Channels

​Templates:

• ​Product Positioning Worksheet – A framework for defining the value you offer and your product positioning that lays the foundation for differentiated value
• ​Message Framework – A playbook for constructing messages based on outcomes, benefits, use cases, and needs

​Session Outcomes: 

• ​Build a distinctive market position that sets you apart from alternatives
• ​Create a core message framework that resonates across different customer touchpoints
• ​Develop a process for testing and refining your messages based on customer feedback